The Content Analysis Guidebook

封面
SAGE, 2002 - 301页
0 评价
评价未经验证，但 Google 会检查有无虚假内容，并移除发现的虚假内容

Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

The Content Analysis Guidebook provides readers:

  • Numerous examples from across the social sciences
  • Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
  • Pedagogical tools in an easy to understand format
 

大家的评论 - 撰写书评

我们没有找到任何书评。

已选书页

目录

Defining Content Analysis
1
Content Analysis as Relying on the Scientific Method
10
All Message Characteristics Are Available
23
Search for Keyword
28
An Integrative Model
47
1 A Flowchart for the Typical Process of Content
50
The Integrative Model of Content Analysis
56
Message Units and Sampling
71
Reliability
141
Results and Reporting
167
Contexts
191
Message Archives
215
Computer Content Analysis Software
225
An Introduction to PRAMA Program
241
References
247
Author Index
283

1 Standard Error and Confidence Intervals 9091
90
Variables and Predictions
95
Measurement Techniques
111
Character Demographics Analysis 121123
121
Subject Index
295
95
297
About the Authors 301
版权

其他版本 - 查看全部

The Content Analysis Guidebook
Kimberly A. Neuendorf
预览部分内容 - 2016
The Content Analysis Guidebook
Kimberly A. Neuendorf
预览部分内容 - 2016
The Content Analysis Guidebook
Kimberly A. Neuendorf
预览部分内容 - 2017
查看全部 »

常见术语和短语

addition advertising agreement American applications approach archives assessment behavior called Chapter characteristics characters Cleveland codebook coders coding coding scheme coefficients collection communication complexity concepts conducted considered construct content analysis coverage Description developed dictionaries effects established examined example Figure findings frequency human hypotheses identified images important indicates individual interaction interval issues Journal linguistic literature mass means measures method multiple Online output period political population possible precise predicted presented provides psychological questions random range receiver References relationship reliability reported responses role sample scale scores selected shows social standard statistics stories Table technique television text analysis tion typically units University validity variables variety VBPro violence

热门引用章节

第260页 - Analysis of a global online debate and the development of an interaction analysis model for examining social construction of knowledge in computer conferencing.
出现在 39 本图书中 (1985 - 2008)

此书的参考资料

作者简介 (2002)

Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

书目信息

QR code for The Content Analysis Guidebook
名称The Content Analysis Guidebook
作者Kimberly A. Neuendorf
版本插图版, 再版
出版商SAGE, 2002
ISBN0761919783, 9780761919780
页数301页
  
导出参考文献BiBTeX EndNote RefMan