The Content Analysis Guidebook

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SAGE Publications, 2016年4月25日 - 456页
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Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.
 

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目录

CHAPTER 1 DEFINING CONTENT ANALYSIS
1
CHAPTER 2 AN INTEGRATIVE APPROACH TO CONTENT ANALYSIS
36
CHAPTER 3 MESSAGE UNITS AND SAMPLING
70
CHAPTER 4 VARIABLES AND PREDICTIONS
96
CHAPTER 5 MEASUREMENT AND VALIDITY
121
CHAPTER 6 RELIABILITY
165
CHAPTER 7 CONTENT ANALYSIS IN THE INTERACTIVE MEDIA AGE
201
CHAPTER 8 RESULTS AND REPORTING
243
CHAPTER 9 CONTEXTS
273
RESOURCE 1 CATACOMPUTERAIDED TEXT ANALYSIS OPTIONS
304
RESOURCE 2 THE CONTENT ANALYSIS GUIDEBOOK ONLINE CAGO
326
REFERENCES
328
AUTHOR INDEX
404
SUBJECT INDEX
422
ABOUT THE AUTHORS
438
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其他版本 - 查看全部

The Content Analysis Guidebook
Kimberly A. Neuendorf
预览部分内容 - 2016
The Content Analysis Guidebook
Kimberly A. Neuendorf
预览部分内容 - 2002
The Content Analysis Guidebook
Kimberly A. Neuendorf
预览部分内容 - 2017
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常见术语和短语

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作者简介 (2016)

Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

书目信息

QR code for The Content Analysis Guidebook
名称The Content Analysis Guidebook
作者Kimberly A. Neuendorf
版本2
出版商SAGE Publications, 2016
ISBN1452256411, 9781452256412
页数456页
  
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